Video elements help deliver the message and highlight where your product really shines – Fresh & Delicious looking Seafood! The popularity of visual search continues to grow with tools like Pinterest Lens, Google Lens, and Amazon’s StyleSnap so it is important that all content developed for The Little Silver Fish Co. is optimized for search engine placement (SEO). Content moments are everywhere and by tapping into broader trends and looking at the news cycle for opportunities we can help Little Silver Fish Co. become the obvious choice for seafood in your area. 

A consistent and engaging content schedule becomes something that users can rely on, which means they are more likely to make it a habit. For example, if you publish a New Item Post or Customer Feature post every Friday afternoon readers will start to be conditioned to visit the Little Silver Fish Co. website at the same time each week. Peak hours for engagement vary depending on the platform but with a regular content schedule from M3 Media you will be actively posting across all platforms at peak times to increase engagement with your company.

Feature Customers. Today we embrace Instagram and Facebook contests, and are especially engaged in the types that involve shooting and sharing original photos and videos. Little Silver Fish Co. Contests may call for other forms of self-expression as well, such as recipes, taste tests, wine pairing suggestions, etc. The more personal and reactive your engagement the more you develop meaningful relationships with potential and current customers alike. Reactive engagement one-on-one lets them know there’s a real person behind the account, and that can really make a difference in the trust they have for Little Silver Fish Co. brand.

Ultimately, your engagement efforts should be designed to build new and better relationships with Little Silver Fish Co. customers. Tracking content metrics allows you to analyze the content you share on social media and spot specific patterns. These metrics provide frequency patterns which help you pinpoint the best times to post your content and identify opportunities. In addition to revenue goals, M3 Media make sure that the Little Silver Fish Co. engagement strategy is consistent and that it aligns with your company image and promotes your long-term goals.