THE IMPORTANCE
OF WEBSITE MAINTENANCE
M3 Media Group
What is Website Maintenance?
Website Maintenance should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.
Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers. It’s easy for businesses, especially startups, to cut corners and let a few tasks slide. Website maintenance can easily become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check up, so can the health of your website.
Critical Website Maintenance
The most time-sensitive of tasks that should be done to keep your website running smoothly are security updates and patches. Without these, your website has the potential to be an actual danger to those who click on it. Here is a just a sample of website maintenance tasks that should be completed regularly:
- Check that all of your pages are loading without errors
- Check that all of your forms are running properly
- Check your pages to see if there are any broken links
- Make updates to website software and plugins
- Run a backup & store previous version offsite
A Website Maintenance Plan
Website maintenance should be a consistent part of your business. It grows on itself, and if not correctly implemented, can cause some serious problems and setbacks to your potential growth and business health.
Staying on top of website health takes awareness and organization. This is particularly the case for a large site with hundreds (or even thousands) of pages.
With the introduction of new tools to make website building easier, website sizes are growing each year. While it’s easy to add pages to most websites, it’s not as easy to keep all of your pages in a good state.
The Advantages of Outsourcing
Now that we’ve established that website maintenance is a must for websites of any size, it’s time to discuss the advantages to employing someone else to do that maintenance. You can, of course, take on these tasks yourself, but it will save time and stress to pay for this service.
- You’ll be hiring a team of experts who take care of these tasks every day. They know what to look for and what to expect.
- You can focus on areas of your business that require immediate attention.
- Hiring an outside agency is cost-effective and can scale with your company.